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Lilidh Matthews
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Lilidh Matthews BSc, PGc, MCIH

Probationary Member

Biography

Lilidh Matthews is a strategic board member, columnist and industry advocate with a background spanning horticulture, technology, retail and innovation. Currently a trustee of two charities, she also sits on committees with the RHS, Worshipful Company of Gardeners and the Young People in Horticulture Association (YPHA). Lilidh has written for trade publications including HortWeek and Garden Trade News, with articles exploring events, opinions and the intersection of AI, future trends and business strategy. Her commercial background includes experience across fresh produce, ornamental plants and retail with roles in buying, supply chain and digital transformation. Passionate about future trends and inclusivity in leadership, Lilidh champions the integration of emerging technologies in horticulture to ensure long-term resilience and growth in the sector.


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